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Take advantage of consumer psychology to boost your hotel bookings
There’s a famous field test in which a Columbia professor set up a tasting booth at a local grocery store to promote and sell jam. The first week she offered 24 flavors of jam, and the following week...
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Translating The 7 Principles Of Conversion-Centered Design For Hotel Special...
With RezTrip, hotels can create distinct Special Offers landing pages in order to run special promotions and deals on a separate URL. Creating the page and tracking conversions is quite easy with our...
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3 key steps to effective hotel copywriting
Hotel copywriting is about more than just filling up words on your website. It’s about capturing the attention of potential customers from the get-go. It has the power to pique interest and tempt...
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Using User Flow analysis to improve your hotel website and increase bookings
When it comes to judging the effectiveness of your hotel website, User Flow analysis in Google Analytics is one of the best tools at your disposal. Through the tracking code, Google Analytics can show...
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4 ways hotels can use A/B testing to improve conversions
The principle behind A/B testing (sometimes called split testing) couldn’t be simpler. You create two or more versions of a page and split your website traffic between each one to see which version...
View ArticleCreating winning PPC campaigns with Josh Garofalo and Tristan Heaword
Every year hotels around the world spend millions advertising on Google AdWords, yet in many cases, too much time is spent deciding on which keywords to bid on rather than considering a...
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10 conversion optimization takeaways from a Disney World vacation landing page
In our recent podcast and blog article on creating winning PPC campaigns, we discussed at length about the importance of good landing pages and the key elements within that help increase conversion...
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How hotels can use urgency like the OTAs to drive bookings
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of e-commerce, brands work tirelessly to convince customers that delaying...
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Using OTA conversion best practices to improve hotel direct bookings
Why have OTAs become so successful in recent years? One of the biggest reasons is down to their mastery of the conversion process. This hasn’t happened by chance. OTA investment in e-commerce research...
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Booking.com experiments with star ratings to test price sensitivity
An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the test,...
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5 ways hotels can use behavioral economics to improve conversion rates
The post 5 ways hotels can use behavioral economics to improve conversion rates appeared first on Travel Tripper at Travel Tripper. Understanding the rationale behind consumer decision-making has long...
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What is social proof, and how can you use it on your hotel website?
The post What is social proof, and how can you use it on your hotel website? appeared first on Travel Tripper at Travel Tripper. Shop on the web for a short time and you’ll quickly realize how integral...
View ArticlePodcast transcript: Winning PPC campaigns with Josh Garofalo and Tristan Heaword
Podcast transcript: Winning PPC campaigns with Josh Garofalo and Tristan Heaword was first published on the Travel Tripper website - helping hotels win more direct bookings. Note: This is a full...
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